Legal
Cookie notice
Last updated October 2026
Policy version 1
This notice lists the cookies, browser storage and third-party scripts used on fluentforward.com, and how you can control optional ones.
Technologies in use
Optional analytics and marketing tools load only after you consent. Strictly necessary items include consent memory, security-related hosting logs, and the booking calendar when you choose to open it.
| Name | Type | Category | Purpose | Retention |
|---|---|---|---|---|
| ff_cookie_consent_v1 | localStorage | Necessary | Remembers your cookie choices on this device. | 12 months, or until you clear site data |
| Google Analytics 4 (gtag.js) | Third-party script | Analytics | Measures page views and how visitors move through the site when analytics is enabled. | See Google’s analytics documentation |
| _ga, _ga_* (Google) | Cookie | Analytics | Distinguishes users for Google Analytics 4. | Up to 2 years (Google default) |
| Meta Pixel (fbevents.js) | Third-party script | Marketing | Measures ad performance and supports retargeting when marketing is enabled. | See Meta’s documentation |
| _fbp (Meta) | Cookie | Marketing | Identifies browsers for Meta advertising measurement. | Up to 90 days (Meta default) |
| LinkedIn Insight Tag (insight.min.js) | Third-party script | Marketing | Measures campaign performance on LinkedIn when marketing is enabled. | See LinkedIn’s documentation |
| bcookie, li_sugr, UserMatchHistory (LinkedIn) | Cookie | Marketing | LinkedIn advertising and conversion measurement. | See LinkedIn’s documentation |
| ff_marketing_attribution_v1 | localStorage | Marketing | Stores UTM campaign parameters from the landing URL when marketing is enabled. | Until marketing consent is withdrawn or site data is cleared |
| Cal.com embed (embed.js) | Third-party script | Necessary | Runs the booking calendar when you open it to schedule a call. | Session and booking cookies per Cal.com |