Building the Future of Legal Intelligence
We're on a mission to solve the widespread failure of traditional BI in law firms—replacing unused dashboards with intelligence that meets lawyers where they work.
Our Mission
"To eliminate the £100K+ waste that law firms experience with traditional business intelligence by delivering intelligence where lawyers actually work—making data-driven decision making effortless, not burdensome."
Zero Friction
Intelligence appears in the tools lawyers use daily. No new apps, no training, no dashboards to remember.
Proactive, Not Reactive
Critical insights surface automatically before issues become crises. Stop asking what to look for.
Built for Law Firms
Purpose-designed for mid-market UK law firms, not adapted from generic enterprise BI.
Why Cognify Exists
Born from witnessing the same BI implementation failure pattern across dozens of enterprises over more than a decade.
The Pattern Recognition
After more than a decade as an enterprise consultant, I watched the same story unfold repeatedly across industries: organizations invest £100K+ in BI platforms like Power BI and Tableau, spend 6-12 months building dashboards, and achieve single-digit adoption rates.
The problem wasn't the technology. It was the fundamental assumption that people would open another application, know what questions to ask, and check dashboards regularly. They don't. They're too busy doing their actual jobs.
But nowhere was this failure more pronounced—and more costly—than in law firms. Partners are billing at £400/hour. They're not spending time navigating BI tools. And yet, firms kept making the same investment, experiencing the same disappointment.
Key Insights from a Decade of BI Failures
People don't go look: No matter how good your dashboards are, users won't open them regularly. They need intelligence in their workflow.
People don't know what to ask: Even when they check dashboards, users don't know which metrics matter. Critical issues go unnoticed.
Context matters: Generic BI tools don't understand law firm workflows, KPIs, or practice management systems.
Adoption is everything: The best insights are worthless if nobody sees them. Technology must adapt to users, not vice versa.
Meet the Founder
Cognify was founded by someone who's seen both sides: the promise of BI and its consistent failure.
Founder-Market Fit
I spent over a decade as an enterprise consultant working with organizations across multiple sectors. My specialty? Implementing business intelligence systems and digital transformation initiatives. I was the person firms hired to "finally get their data working for them."
The uncomfortable truth I discovered: the vast majority of these implementations failed to deliver value. Not because of technical issues, but because of human behavior. Partners wouldn't open dashboards. Fee earners wouldn't check reports. Critical insights sat unused while firms continued operating on gut feel.
I saw this pattern most acutely in law firms. Despite investing enormous sums in BI platforms, adoption remained abysmal. Meanwhile, partners were making decisions worth millions based on incomplete information. Revenue leaked. Risks went unnoticed. Opportunities were missed.
Cognify exists to solve this problem at its root. Not by building better dashboards, but by eliminating the need for dashboards entirely. By embedding intelligence into the Microsoft 365 tools lawyers already use and proactively surfacing what matters before they need to ask.
- Enterprise Consulting10+ years implementing BI systems across industries
- Legal Tech ExpertiseDeep experience with practice management systems and law firm operations
- Product DevelopmentBuilding solutions that actually get adopted, not just deployed
How We Build
The principles that guide every decision, from product design to customer relationships.
Adoption Over Features
The best feature is worthless if nobody uses it. We prioritize making Cognify effortless to adopt over adding complexity. Zero training, zero friction, zero excuses.
Partner Success
Our founding clients aren't just customers—they're partners shaping the future of legal intelligence. Their feedback directly influences our roadmap.
Speed to Value
Traditional BI takes 6-12 months to deploy. We get firms live in 2 weeks. Fast implementation, immediate results, measurable outcomes.
Transparency
We're honest about what we can and can't do. Clear pricing, realistic timelines, transparent security practices. No overpromising.
Built for Purpose
We don't adapt generic tools for law firms. Cognify is purpose-built from the ground up for legal practice management and law firm workflows.
Outcomes, Not Outputs
We measure success by business impact—revenue protected, time saved, risks avoided—not by feature count or usage metrics.
Join Us as a Founding Client
We're looking for forward-thinking law firms who see the opportunity to move beyond traditional BI and are willing to help shape the future of legal intelligence platforms.
50% discount locked in permanently—your rates never increase
Direct input on feature priorities and product direction
Dedicated implementation and priority support throughout your journey
First to see and test new features before general release
Let's Talk
Want to learn more about our story, vision, or founding client opportunities? We'd love to hear from you.